Adhesive tape brand of growing may need for years, or even decades of hard work, but a brand of collapsed in an instant, probably just may simply because a small link, a crisis has not processed.

Today's bazaar is one contains countless unknown factor, rubik's cube crisis.

According to the American public relations experts on the part of the famous company survey: 80% of the enterprise managers think enterprise crisis as death, taxes as inevitable; 14% of the enterprise admits, once suffered major crisis.

Visible, tape crisis on companies, not accidental misfortune, but a widespread phenomenon. Foreign some famous enterprise recognized crisis crises as universal, even the enterprise survival pressure, strengthen their consciousness of suffering, Bill Gates told his men: "Microsoft distance bankruptcy only 18 months"

No, but have not subashi not brand crisis. In recent years, the enterprise brand crisis erupted repeatedly, litany TanXi! "No YanGuo pot demanded whiskers wang master false promotional event", LG's air conditioning "refurbished events", Siemens "bribery scandal", KFC "Sudan," events, p&g first red "sk-ii events", nestle "iodine dian overweight events", "event", etc...

Enterprise face sudden crisis, how unflappable, swiftly, looking for turn "crisis" as "machine" path, this is the essence of crisis management. The new direction so as to find out adhesive tape.